After years of talking about it — and months of testing, tweaking and wearing it on repeat — we’ve finally done it. We made the leap into underwear. And not just any underwear. The kind that makes you wonder why the rest of your drawer even exists. This is underwear that feels like Beyond Nine — comfortable, colourful and made for every stage of womanhood.
First rule, comfort always
Let’s be honest — most underwear just isn’t cutting it. So, we started with what doesn’t work: scratchy seams, tight waistbands, cups and wires that dig in and don’t move with you. Then we designed the opposite.
Our underwear is crafted from 90% cotton and 10% elastane. The organic cotton is soft, breathable and gentle on the skin. We wanted it to feel like a hug and a deep breath all at once. The natural fibres in cotton have moisture-wicking powers, so you can wear them all day without a second thought. We’ve added just a touch of elastane to ensure enough stretch in the seams that will provide that comfort and stretch we all like to have in clothing that sits so snugly on the skin.
Annoying tags? No thanks. After years of feeling frustrated with itchy, scratchy tags in our underwear that peek through our clothing, we’ve digitally printed our labels onto our pieces to ensure maximum comfort.
Fit that actually fits
These are pieces designed by women, for women, with your real everyday life in mind. That means we’ve made sure there’s no digging in, no rolling down and no riding up.
Bras? No wires. No cups. No nonsense.
Just the right amount of support, minus the restriction — and with 10% elastane, our bralettes stretch where you need them to. The soft and stretchy underbust band is designed with breastfeeding in mind, making it ideal for pregnancy, postpartum and beyond. Just lift or lower for easy access.
Unelievable comfort? That’s the bare minimum. Our knickers offer fuller coverage, providing the most comfortable fit under trousers, dresses — you name it. We know that feeling good starts from within (and underneath).
We put the vest to the test — and ours came out on top. With narrow straps, a higher square neckline and soft self-fabric bindings, it’s designed to be worn solo and layered — because we know you won’t want to take it off.
When choosing a size, we’d recommend your regular Beyond Nine size, and if you’re still unsure or haven’t shopped with us before, reach out to one of our team; we’d be very happy to help you find the right fit for you.
Yes, we did colour
Of course, we did. We couldn’t launch underwear without those dopamine-bright hues you know and love. In true Beyond Nine style, our underwear styles come in four bold, mood-boosting shades — Cyan, Candy, Terracotta and Clover — that make getting dressed a little more joyful. (It’s a thing. Dopamine dressing. Google it.)
At every step of the design process, we knew we wanted the underwear to still feel like you — just way comfier. We hope you love it and can’t wait to hear what you think.
Check out the full range here
