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You may be familiar with the beautiful Winnie already. She's been a Beyond Nine customer for years now and she was even part of one of our shoots. We are crushing over her uber cool and effortless style. She has an impressive Beyond Nine collection, always styled to perfection! As a true #BeyondNiner we wanted to find out a little more about her....

Winnie wears the Natural Mabel Trousers

TELL US A LITTLE BIT ABOUT YOURSELF?

 Hi my name is Winnie and I am a Chinese Australian from Melbourne.  I moved to London when I was 25, now married, new home, and 3 kids (Luna, River and Koa) later I am still here! I have a children's label called Luna+ River www.lunaandriver.com and we make very simple silhouette organic cotton and linen dresses, rompers and mix and match pieces for your little ones.  Life is pretty busy in our household now but I am embracing our growing family.  We recently moved to a new home which we are slowly renovating with a small garden and we are so grateful for the space especially in central London when flats/homes are so tiny.

 

Winnie wears the Black Lola  

I enjoy long walks, by the river, the beach, anywhere outdoors in nature.  Summer is one of my favourite seasons as there’s nothing better than the warmth of the sun on your skin!  I love food and coffee (one of our favourite pastimes is visiting cafes with cool spaces and good coffee, people watching.). I love photography especially capturing my little family moments.  I also adore travelling. This has definitely slowed down in that department due to Covid and our expanding family, but hope to continue to explore the world with my children now that things are opening up again and the littlest one is getting easier :) 

 

Winnie wears the Golden Olive Hugh

TELL US ABOUT YOUR BUSINESS?

 I used to be an Accountant before I had kids and knew that I didn’t want to work the normal 9-5 job in an office where I wouldn’t see my children.  I’ve always loved fashion and when I couldn’t quite find the pieces of clothes I wanted for my Daughter I knew it was the right time to start my own label.  I wanted to create clothes for her as she grew!.  

 All of our pieces, inspired by the colours of nature and simple silhouettes, have been carefully designed and curated with comfort in mind.  Pieces are never restrictive, and mainly unisex which can be passed down from sibling to sibling.   Designed in London and made ethically in Europe.  We love linen and have some beautiful spring summer pieces in the most gorgeous colours  come check us out! 

Luna and River 

HISTORICALLY, WHAT HAS YOUR RELATIONSHIP WITH CLOTHES SHOPPING BEEN LIKE?

  I used to be addicted to shopping and constantly buying things on trend, which was so not sustainable and not good for my wallet.  As I grew older I’ve definitely  grown into my skin and my style and I make more conscious decisions when buying clothes now. It’s all about comfort, good quality and as well as looking good.  

Winnie wears Olive Poppy 

WHERE DID YOU FIRST HEAR ABOUT BEYOND NINE?  

Funny thing is I heard of Beyond Nine through Instagram but I was then approached by Naomi to take part in photoshoot when I was pregnant with River and was gifted my first piece. There was no turning back!   

Winnie wears Milly 

WHAT DOES BEYOND NINE MEAN TO YOU?
 
It's a game changer in the maternity fashion market. Added bonus is that the pieces can be worn even after pregnancy! 

 

HOW DO YOU FEEL WHEN YOU WEAR BEYOND NINE?

 I feel like me! Comfortable, effortlessly stylish! 

 

Winnie wears the Black Laura 

 WHAT'S YOUR FAVOURITE PIECE?

This is a hard one! I love my Laura and Sahara 

Winnie wears the Sahara

WHAT DOES FEELING GOOD IN YOUR CLOTHES MEAN TO YOU?

When people compliment your style and say you look effortless! That’s how I feel about Beyond Nine!  It’s understated but can be styled in so many ways! …and feeling good also meaning super comfortable!!